Discovery and Research
I identify user needs, pain points, and market trends as well as conduct user interviews, surveys, and observations to gather insights and analyse competitor products and industry benchmarks.
Concept Generation
I brainstorm and generate multiple ideas and concepts. I also explore different approaches to solving the problem identified in the research phase using sketches, mind mapping, or other ideation techniques to visualise concepts.
Evaluation of Concept
I assess the feasibility and viability of each concept by considering factors such as technical constraints, manufacturing processes, and cost.I prioritise concepts based on their potential to meet user needs and business goals.
Prototyping
I create low-fidelity and high-fidelity prototypes (e.g., paper prototypes, wireframes) to quickly test and iterate on concepts.
User Testing and Iteration
I gather and analyse user feedback from target users through usability testing and user feedback sessions and iterate on the design through multiple rounds of prototyping and testing as needed to address issues and improve user experience.
Design Refinement
I refine the design based on user feedback, technical considerations, and aesthetic preferences by fine-tuning details such as materials, colours, and finishes to enhance the product's appeal and usability.
Finalisation and Documentation
I prepare final design files and documentation for production.
